How Aleido is fundamentally transforming the industry

NEWS |

Oct 7 2025

Interview with CTO Simon Vaarning and CSO Erik Baljeu

Companies that develop complex products often struggle to manage large amounts of technical information, but according to Simon Vaarning, this is rarely part of their core business.

‘With the right knowledge and technology, it is possible to turn that challenge into a strategic asset that creates long-term business value,’ he says.

The amount of product information is growing rapidly as advanced systems and products are developed for a global market. At the same time, few companies have the right focus and expertise to structure, produce and distribute technical information efficiently on their own. Erik Baljeu explains that many companies therefore get stuck in a reactive and costly way of working where information is managed in silos.

‘This means that the purpose of the information and the end-user perspective are often lost. We want to change that and, through digitalisation, make product information a strategic resource. Our customers operate in industries where the demands for precision and safety are very high, and where well-structured information is a crucial key to success,’ he says.

Creating intelligent information

With AI as its foundation, Aleido can not only streamline existing processes, but also anticipate future needs and develop solutions that can be scaled in line with the customer's digital maturity. Supported by automation, we deliver tailored, intelligent information in the way and form that customers need it. According to Simon Vaarning the aim is to provide the right information – preferably before the end users even realise they need it.

"For example, one of our customers was going to carry out work in a difficult-to-access environment and therefore needed simple and clear access to instructions without using their hands. Through voice control, they were able to communicate with our AI solution, which provided the right instructions at the exact moment the work was being performed.”

‘A strategic resource’

Here, Erik Baljeu believes there is an opportunity to move from meeting requirements to creating true value.

Many companies are used to seeing product information as a necessary but secondary activity, but he emphasises that it is possible to think bigger.

"When broaden our perspectives and see information as a strategic resource, we open up completely new opportunities, resulting in lower costs, better customer experiences and a stronger aftermarket business. With new business models, such as information-as-a-service, you can capture the value that comes with new technology. That's how an entire industry is fundamentally transformed," he concludes.