Information strategy and assessments
A prerequisite for user-friendly product information is to digitalise it. We help you develop an information strategy that will lead to the results your aftermarket business and users need.

We help customers set the strategy for digitalising their technical information. It should be future-proof and help maximise value to the aftermarket, but at the same time prevent your product information costs from increasing exponentially.
Digital technical information is a prerequisite to make it user friendly and value-adding.
But going digital brings both new and tougher requirements. To address the requirements effectively, a well-defined information strategy is essential.
We assist you throughout the entire journey, from defining to implementing a strategy that turns your product information into a value-creating asset.
Whether you want to embark on the digitalisation journey in small or large steps, we are here to support you.
Strategy offerings
We help you understand how your digitalisation strategy affects product information, what the potential benefits are and how you should act.
Together we develop a product information strategy with a clear roadmap based on your business strategy, current operations and an anchored wanted state with business case. The strategy is also based on in-depth benchmarking from relevant industries.
Based on your ambitions, we work with you to assess whether your product information, toolchain, and ways of working are future-proof - and identify the actions needed to unlock the full potential of digitalised product information.
We support you how to implement your roadmap.

Thanks to Aleido’s analysis, we now have a clear picture of where we are, where we should go and how to get there.
- Malin Törnblom, Manager Technical Information, Hiab Cranes
A roadmap to the results you want
We develop forward-looking strategies that align with your overarching business goals, current needs, and the diverse information requirements of your users.
To ensure successful implementation, we work with you to create a comprehensive roadmap. The roadmap covers new requirements for creating and maintaining information, toolchain, processes, and organisational aspects.
With our deep expertise in best practices, benchmarking, and efficient product information management, we help you transform product information into a strategic asset.

Examples of actions in a roadmap
End-user analysis
We analyse the needs and requirements of your information user groups, which gives input to what information is needed and how it should be searchable and presented in digital channels.
Mock-up of a user interface, such as a portal or an app
A mock-up visualises the potential appearance and functionality of a user interface. It is a powerful tool to demonstrate the proposed end-result, fostering understanding, generating interest, and securing stakeholder commitment for future investments and initiatives. It also helps to reduce time and cost as requirements related to content structure, system, and tools become clear at an early stage.
Implementation of topic-based authoring
Instead of writing documents, we help you to use topic-based authoring. Topics are small, searchable and independent units of information, optimal for digital formats. They are independent from each other, so users can move freely from one area of interest to another, not bound by any structure besides their personal preferences. The information can be presented in all types of interfaces, like a smartphone app or the web.
Information architecture and model
Our information architecture experts help you define the structure of information on all levels. The information architecture also sets the rules for how users can filter information and navigate efficiently, making the information feel personalised. It also helps technical authors in their work, with a strategy for when and how to reuse content.
Tool chain adjustments (e.g. content management system, content delivery platform and user interface)
We help you make sure you have an appropriate toolchain that facilitates efficient development and management of information, while also ensuring that the information is ready to distribute and able to fit the needs and requirements of the user groups.
Optimise processes for efficiency and quality improvements
We help improve your processes for quality assurance, review, continuous improvement and translations.
Take the next step…
Where are you on your digitalisation journey? Reach out to discuss your needs, using our contact details below. If you want to talk to our customers first-hand and hear about the benefits of our work, we look forward to connecting you.
Interested in our services?

Andrew McCabe
Country Manager UK
Aleido UK
+44 (0) 1926 642935
- at https://form.apsis.one/aUxOrvGAEI

Lars Löfgren
Business development manager
Aftermarket information
+46 (0)73 682 77 81
- at https://form.apsis.one/KhGJ6DAS4N
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