Elon is one of the leading kitchen appliance retailers in Sweden with around 286 stores across the country. Improving the user manuals is part of the strategy for increasing sales related to the company’s own brand Elvita.
Home appliance retailer Elon had worked with Aleido to update and improve the manuals for Elon’s brand Elvita, which offers kitchen appliances and lighting. The next step in the brand’s development was to develop fully digital, web-based manuals to make it easier for users to find what they are looking for right away. Now, besides improving the customer experience, Elon has access to feedback and statistics about what and how the product information is being used.
“Aleido has long experience of working with this type of information solutions. Their proactive and positive approach and high level of service made them the right partner for us when digitalising our manuals”, says Josefin Hällback, Brand Manager at Elon.
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