Portals and apps

People looking for information will take different paths. The answer to users’ varying needs is to offer several ways to navigate. Our apps and portals often include a search function, menus to navigate, product photos where you can click on the detail you need information about, and the possibility to add information to your “favourites” for quick access.

Illustrations, 3D images and animations can efficiently highlight spare parts in your products. Graphics give a good overview and allow you to zoom in and out to find the part you are looking for. It is an easy way to consume information that suits the end users of today.

At Aleido we have the visual communication skills to develop graphics for different information deliverables. And we know how to distribute them digitally, though mobile devices, web portals, AR and VR.

ESAB’s equipment and consumables for welding and cutting are sold throughout Europe. Since it is a requirement within the EU to provide users with manuals in the language of their country, ESAB’s printed manuals contained all European languages and could be up to 1,000 pages long. Each user would find most content superfluous.

If the manuals were updated, they needed to be reprinted and unused earlier versions discarded. When ESAB decided to digitalise their documentation, they trusted Aleido’s documentation and digitalisation expertise.

A step in the process was to interpret the requirements for CE compliance of the manuals to determine which information must be printed and which could be available digitally. Now, only a translated safety manual of just a few pages and an illustrated quick-start guide with no need for translation are sent with the products. The rest of the user manuals have been digitalised and supplemented with metadata, making them searchable. To make things even easier for the users, a QR code in the quick-start guide leads directly to the online manual library where users can download user manuals in their preferred language.

Digitalising the comprehensive user manuals brings big savings in printing costs, warehousing and distribution. Fewer printed manuals also put less strain on the environment. By reusing content and existing translations, the digitalisation also made it possible to lower the translation costs.

Read the full case study here

Elon is one of the leading kitchen appliance retailers in Sweden with around 286 stores across the country. Improving the user manuals is part of the strategy for increasing sales related to the company’s own brand Elvita.

Home appliance retailer Elon had worked with Aleido to update and improve the manuals for Elon’s brand Elvita, which offers kitchen appliances and lighting. The next step in the brand’s development was to develop fully digital, web-based manuals to make it easier for users to find what they are looking for right away. Now, besides improving the customer experience, Elon has access to feedback and statistics about what and how the product information is being used.

“Aleido has long experience of working with this type of information solutions. Their proactive and positive approach and high level of service made them the right partner for us when digitalising our manuals”, says Josefin Hällback, Brand Manager at Elon.

Read the full case study here

Check out the information portal here