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New framework agreement for product information with BSH Home Appliances


Aleido has signed a new framework agreement with BSH, Europe’s leading home appliance manufacturer with globally renowned brands such as Bosch, Siemens, Gaggenau and Neff. The agreement covers Aleido’s extensive product information offering and will run until the end of 2025.

A deciding factor in choosing Aleido as the new framework agreement partner was the company’s presence in the German market, its familiarity with the relevant standards and work processes, as well as its international presence and experience in the home appliances sector.

We are very happy about this new agreement. BSH consists of globally well-known brands with products for the everyday life at home. This means that our product information can help improve the product experience for many people all over the world.

Elke Grundmann, Department Manager at Aleido Product Information Germany

The agreement will run until the end of 2025 and the first assignment for Aleido has started in April. BSH will have full access to Aleido’s expertise in product information – from technical writers and illustrators to information architects and more.

BSH Hausgeräte GmbH is a global leader in the home appliances industry. The company’s brand portfolio includes twelve well-known home appliance brands like Bosch, Siemens, Gaggenau and Neff, as well as service brands and one brand for ecosystem management.


Elke Grundmann

Department Manager Munich

Lena Söderholm

Chief Communication Officer