High demands on product information when the business landscape changes
To prevent products from becoming commodities, the traditional focus on producing "smarter, faster and cheaper" products is no longer sufficient. The competitive advantage is now found in software and automation capabilities, services and solutions around the physical product, and effective revenue streams.
Companies that have adapted to these changes experience significant benefits, and the aftermarket has become their main playing field. The aftermarket generally yields higher margins than new product sales.
To be successful in the aftermarket, access to digitalised product information is crucial. This means providing customers and professionals like installers and service technicians with the right information, tailored to their needs, accessible through any channel, precisely when they need it.
We are experts in helping industrial machinery and equipment organisations leverage digitalised product information to strengthen their aftermarket operations. This ultimately drives growth and profitability.
Benefits of digitalised product information for the aftermarket:
- Less time searching for information
- Less need for support
- Faster and more cost-effective service and problem-solving
- Fewer unplanned stops through proper product usage and maintenance
- Increased sales of spare parts
- Better user experience
- Less product wear thanks to proper use and maintenance