From scattered AI tools to a smooth workflow
Our AI expert Elzbieta Wiltenburg shares the main takeaways from her presentation at the 2025 BOTI conference, emphasising the need for linking separate AI tools into a unified platform.
automating processes and hiding complexity
In October 2025, our AI expert Elzbieta Wiltenburg delivered a presentation at the annual BOTI conference, organised by the Swedish Trade Association for Technical Information. She emphasised that while building separate AI tools for small tasks can solve immediate problems, it soon results in a fragmented and inefficient workflow. The solution is to develop a smart, unified platform that integrates these tools, automates complex processes, and adapts to user needs.
Main takeaways from the presentation
1. AI is transforming technical information work
AI and generative tools are reshaping how technical communicators work, offering new possibilities to make the work of technical communicators more efficient. Embracing this shift is essential, as the field of technical communication is evolving, driven by increasingly complex product portfolios and rising end-user expectations.
2. AI is more than a chatbot
Real and lasting transformation requires more than just implementing language models in the form of a chatbot. AI capabilities embedded in existing workflows enable the users to perform tasks quickly and with a maintained standard.
3. AI initiatives require more than just tools
Success comes from combining new tools with organisation-wide education, tech champions, support networks, and identifying real use cases for AI.
4. Focus on automation where it adds value
The best candidates for automation are repetitive, time-consuming tasks that users find least interesting. Solutions should be tested, evaluated, and improved continuously so that they deliver business value and are eagerly used by the users.
5. Single-task tools are not enough
While specialised automation tools (e.g. converting CSV to XML for documentation) can greatly improve efficiency for specific tasks, having many separate tools creates complexity and inefficiency for users.
6. The need for a unified, smart platform
The future lies in integrated platforms that unite the best features of separate systems (like CCMS and CDP), are modular, use shared databases, and offer seamless workflows. In these smart platforms, AI technology is seamlessly embedded, within specific technical solutions supporting users. By connecting various tools into automated workflows and leveraging AI agents, these platforms can manage repetitive and time demanding tasks in the background. This approach hides complexity and enables technical communicators to successfully meet the increased demands for high-quality technical documentation.
7. Principles for real change: Goals, Requirements, Usability
True transformation requires clear goals for the change, well-defined requirements placed on the tools that support the change, and a focus on usability (making sure that the tools create the intended effect). Solutions must be built around actual user needs, not just technology trends.
Conclusion
Integrating AI tools into one platform and letting them run without too much manual involvement makes advanced technology accessible and useful without overwhelming the user with complexity.
Contact
Interested in our services?
Elzbieta Wiltenburg
Information Architect
+46 739 66 75 89
- at https://form.apsis.one/UDEqxSGsXMid