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Installation manual helped SAL Navigation win business deal

When SAL Navigation needed a clear installation manual on short notice, they reached out to Aleido.

SAL Navigation develops maritime technology with high precision, such as speed logs and echo sounders. The company has been in business since 1912, with representation in over 60 countries.

Supporting ship crews to install

When SAL Navigation needed an installation manual for a non-portable piloting unit, they turned to Aleido. The installation manual needed to be so clear and straightforward that ship crews could install the piloting units themselves, without any additional assistance. They also needed the manual as soon as possible.

Our delivery in short

  • Clear instructions.
  • Clear and descriptive illustrations.
  • Clear prerequisites, a description of what must be done before installation. This was particularly appreciated by the users.

Technical information really is a competitive advantage if you create it for the users and not just to comply.

– Johan Fjäder, Chief Commercial Officer, SAL Navigation

 

Acting fast

The customer’s tight timeline required swift action. To meet the deadline, Aleido assembled a dedicated team of writers and an illustrator. The team analysed input material from SAL Navigation, interviewed contacts at the company, helped identify missing or ambiguous information, and transformed the gathered information into a clear, easy-to-follow installation guide.

Winning business thanks to manual

A German shipowner recently chose SAL Navigation’s piloting unit over five to six competitors. The reason for this was that the shipowner planned to handle the installation themselves, and the manual from Aleido was the only one they felt confident following without external help.

Our customers should feel safe and confident using our products. The installation manual is an important part of that.

– Johan Fjäder, Chief Commercial Officer, SAL Navigation

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Contact

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Andrew McCabe

Country Manager UK

Aleido UK