Aleido is one of the most well-structured and delivery-focused external suppliers we have ever worked with. They stand for true integrity in all elements of their work and processes: an integrity that is clearly apparent from every sentence and every page they produce, every second of the animations they render, and every moment of their relationship with the customer.
Bo Peter Andersson, Product Marketing Manager at ASKO
With the ASKO Academy training material and animations, the product information team and the animations team at Aleido have both focused on the structure and consistency of information for resellers, technical service personnel and – ultimately – customers. The features and benefits of products have been highlighted, and the training material is taken to a new level by reusing the animations originally created for sales presentations. This approach has made the animations very versatile and easy to incorporate in deliverables of all kinds.
Aleido and ASKO have developed a unique collaboration style where the emphasis is on understanding different user needs, right down to the very finest product details. At ASKO, this has even been given a name: ‘Aleido moment’. This is the point at which the product has been dismantled and every single aspect of the product information has been taken care of so as to maximise output for users.